Coke campaign

Kathmandu, September 26

Continuing with the third edition of ‘Mann Kholau Coke Sanga’ campaign, this year Coca-Cola has come up with a brand new theme ‘Saiyoun Sambandha Kaiyoun Bhawana’, which literally translates to ‘Hundreds of Relationships and Countless Feelings’.

The theme focuses on 16 different human emotions like Maya (love), Saath (companionship), Khusi (happiness), Ramailo (fun), Mitrata (friendship), Hausala (encouragement), Shraddha (belief), Milan (amity), Sahayog (support), Jamghat (get-together), and Hanso (laughter).

This innovative theme is aimed to pay respect to the unique relationships that influence each individual’s life and feelings. These labels are inserted in the place of regular labels, out of respect for human emotions and family relations during Dashain, as per a press note. To give the labels a touch of festive glimpse, the artworks and texts on the label are portrayed in golden colours. These packs provide an opportunity to share one’s excitement and express sincere feelings with the loved ones.

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from The Himalayan Times https://ift.tt/2xK8IKt